Our Story
Dear Valued Visitors,
Welcome to a remarkable journey spanning a quarter of a century—a journey defined by innovation, transformation, and an unwavering commitment to reshaping industries and dreams.
Through "IQAR INVEST," I am delighted to extend an invitation to you to explore a success story that commenced 25 years ago and continues to evolve today.
Two and a half decades ago, I embarked on a path within the automotive industry as a manager, driven by an abiding passion for cars and a visionary quest to redefine how people perceived car ownershiip. It was an era when automobiles were deemed mere necessities, and my mission was unequivocal: to alter this perception and elevate car purchasing from a mere need to a valuable investment.
Through relentless dedication, innovative strategies, and an unwavering focus on quality, my team and I played a pivotal role in reshaping the automotive industry. We effected a profound transformation by prioritizing not quantity but quality service, thereby redefining the role of dealers from mere sellers to trusted providers of exceptional experiences.
Yet, my belief in the power of diversification as a cornerstone of financial security has always been unwavering.
After 15 years of remarkable success in the automotive sector, a decade ago, I embarked on Plan B in parallel with Plan A. I entered the real estate business as an investor with the same fervor and vision—to furnish individuals and families with a pathway to homeownership and real estate investments that align seamlessly with their unique aspirations.
What propelled this monumental shift? It was an unequivocally clear vision for the future coupled with impeccable timing in decision-making. The recognition of the immense potential within the real estate market, even amidst economic fluctuations, catalyzed this strategic move. I carried forth the principles of customer-centricity, quality, and innovation that had guided my success in the automotive industry, firmly believing that these principles could create a lasting impact in the realm of real estate.
Today, I take immense pride in sharing my story of resilience and adaptability. Thriving in two diverse industries was not a mere stroke of luck; it was the result of a well-considered strategy. Our commitment to delivering exceptional service, a forward-thinking approach, and an unwavering dedication to fulfilling your unique needs remain resolute.
As you explore this new real estate website, you will embark on a journey through the narrative of this transformation. You will bear witness to how we continue to redefine standards, bridging the gap between dreams and reality for countless individuals and families.
I extend a heartfelt invitation for you to join us on this exhilarating journey, one guided by vision, purpose, and the perfect timing to transform your real estate dreams into a thriving reality.
Sincerely,
Tony C. Abdo
Founder & CEO
IQAR INVEST
Location
Hammana
Chaaban Center
2nd Floor
Baabda, Lebanon
Dubai, UAE